This is not your typical "AI tools and secrets for tech SEOs" post. Because the tools and secrets are secondary. The first thing is your expertise. I know, it can be an unpopular opinion. But hear me out. Every day, there's a new post on LinkedIn about "that great new AI tool for technical SEOs". It gets overwhelming as you already have a list of AI tools to try, and you never have time to get to it. So you add that another tool to your list, hoping one day you'll have time to explore it....
22 days ago • 1 min read
🚀 Psst... Here's the truth: It's not enough to send your recommendations to developers and call it a day. They won't implement any of your smart ideas (sad, right?) What you need to do instead is to start speaking the same language with developers (and it does not = becoming one 😉). This is the only way to get your SEO recommendations implemented. I created the BRIDGE framework to help you with that. And I teach it inside my short but impactful GSI course: Check out the Get SEO Implemented...
2 months ago • 1 min read
🚀 A HUGE announcement! You can now get Tech SEO Pro for just $297 😍 We made it as affordable as possible, so now there's a Core package that includes 5 out of 13 modules. You will also get a certificate in the end. It's a great way to start your journey to your technical SEO confidence 😎 Grab your spot in Tech SEO Pro now>> Redirects are a great tool that helps you direct search engines and users to the right pages. But like any tool, if used incorrectly, redirects can be harmful. Here are 3...
3 months ago • 1 min read
Sponsored: Explore the Wix Studio SEO resource center Ramp up productivity with a growing library of expert-crafted templates, toolkits, and checklists, designed to speed up SEO implementation on any project. From a GA4 event cheat sheet to a customizable podcast planning template and a yearly client goal planner, these resources are created by the industry’s most trusted experts for SEOs, marketers, designers and developers. Customize and use them on your next project to streamline SEO...
5 months ago • 1 min read
We all want high rankings for the keywords that matter. That’s why we’re in SEO. But before ranking can happen, there are other stages that Googlebot should complete. These are: Stage 1: Discover Google discovers pages by: Following internal links pointing to them Links from other websites Through your XML sitemap Submission to Google Stage 2: Crawl That’s why you need the robots.txt file: it guides Googlebot to the pages that are allowed to be crawled. Stage 3: Rendering Rendering is how...
5 months ago • 1 min read
Sponsored: Explore the Wix Studio SEO resource center Ramp up productivity with a growing library of expert-crafted templates, toolkits, and checklists, designed to speed up SEO implementation on any project. From a GA4 event cheat sheet to a customizable podcast planning template and a yearly client goal planner, these resources are created by the industry’s most trusted experts for SEOs, marketers, designers and developers. Customize and use them on your next project to streamline SEO...
6 months ago • 1 min read
I've been sending you many valuable tips on technical SEO in the past years. But there's something else I want to talk about today. Without it, nothing matters. Without it, your progress in technical SEO will be veeeeeery slow. But before I tell you what it is, let me set up the scene first. This is one of the digital marketing teams I was part of when I lived back in Belarus. Do you notice anything specific here? I'll help you in case you don't: The team is NOT just "dudes". See, the thing...
7 months ago • 1 min read
SEO Pro extension is in Mozilla Firefox! The SEO Pro extension is almost 4 years old 🤯 And it's always been available only to Chrome users. Till now. This week, SEO Pro has been reviewed and approved by Mozilla Firefox. So now you can install it in your FF browser. Enjoy! I wanted to make this email as valuable as possible for you (as always!). So here are 11 things you can do with the SEO Pro extension in under 3 seconds (because your time is super valuable, my SEO friend). 1️⃣ See all main...
8 months ago • 2 min read
During my 13-year-long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects: 📄 Creating technical SEO documentation. I did it for new, complicated websites. I did it for migrations. And I did it for a big content management system empowering dozens of dealership websites. What is technical SEO documentation? It's basically the main source of knowledge about all technical SEO aspects of a website, including its structure, crawlability and...
9 months ago • 1 min read
