🤖 Don't let AI kill your technical SEO expertise

Published 2 months ago • 1 min read

This is not your typical "AI tools and secrets for tech SEOs" post.

Because the tools and secrets are secondary.

The first thing is your expertise.

I know, it can be an unpopular opinion. But hear me out.

Every day, there's a new post on LinkedIn about "that great new AI tool for technical SEOs". It gets overwhelming as you already have a list of AI tools to try, and you never have time to get to it. So you add that another tool to your list, hoping one day you'll have time to explore it.

(you most likely won't).

That's why I wanted to share with you a few thoughts that might help you.

Video gif. A gray tabby cat quickly puts on a pair of round sunglasses and looks up. Text, "I'm ready." — Im Ready Lets Go GIF by Leroy Patterson

Here are 2 different approaches that one can take:

Tools first

❌ Overwhelmed by the amount of available tools

❌ Trying to find "the right scenario" to test a tool

❌ Using tools to replace you or a portion of your work without building a solid process first

😭

Knowledge first

✅ You rely on your technical SEO expertise first

✅ You build solid processes for different aspects of your work

✅ You integrate specific AI tools that help you streamline your processes

😎

Integration is the main point here

1️⃣ First, you need to have deep technical SEO knowledge and processes (I teach ALL of it in my Tech SEO Pro course).

2️⃣ You look for the processes (or parts of them) that can be automated without losing the quality.

3️⃣ Only then do you choose the best tool (sometimes through trial and error) to automate these processes or parts of them.

That's why knowledge comes first and tools are secondary.

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