I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
🚨 Source code vs rendered HTML: Critical Differences you must know
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Critical knowledge alert 🚨🚨🚨 As a technical SEO, it’s crucial you know the difference between source code and rendered HTML them. Why is it important for SEO?Now, here’s the thing: Google uses the rendered HTML of your page to evaluate this page’s optimization. It means that if you’re only relying on the source code for your SEO efforts, it’s easy to miss many important things. In the next newsletter next Wednesday, I'll show you the tools that will help you see the rendered HTML of the page. Grab this free resource 👇 |
Smart SEO Newsletter
I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
Last Tuesday, I was at the first-ever Canadian edition of Google Search Central Live. with Martin Splitt It was a full house, and I was told not all people got in, so I am very grateful that I was invited there. Hopefully they'll do more events like this in Toronto. I could tell you that everything the Googlers shared was very new. But it's wouldn't be true. Most of the things they were talking about are what you're already doing at your daily SEO job. And here is why it's a great thing: We...
Someone has recently asked me about the most important technical SEO considerations for AI visibility. So I thought I'd share them with you. Here you go 👇🏻 1. Allow AI Crawlers in your robots.txt Make sure your robots.txt does not block major AI bots: GPTBot (ChatGPT / OpenAI) ClaudeBot (Claude AI / Anthropic) PerplexityBot (Perplexity AI) Bingbot (used by Microsoft Copilot) Googlebot + Google-Extended (used by Google Gemini and AI Overviews) 💡 But if you want to block AI crawlers, robots.txt...
Heads up, I'm doing a series of super valuable tips to help you improve SEO <> Dev communication (and grow your paycheck). If you're not interested, click here to opt out but stay on the list. In the previous email, we agreed on this: The results of your work depend on your SEO recommendations being implemented by devs. That’s why SEO + Devs should 🤝 These 4 steps will help you collaborate with developers much more effectively by speaking the same language with them. Let’s go 🙌 Step 1: Create...