❓ 6 questions to organize your website pages


πŸš€ Psst... Here's the truth:

It's not enough to send your recommendations to developers and call it a day. They won't implement any of your smart ideas (sad, right?)

What you need to do instead is to start speaking the same language with developers (and it β‰  becoming one πŸ˜‰).

This is the only way to get your SEO recommendations implemented.

I created the BRIDGE framework to help you with that. And I teach it inside my short but impactful Get SEO Implemented course:

​Get 51% off the Get SEO Implemented course>>​

Most people think an SEO strategy is just about adding keywords.

Here’s the thing:

Randomly creating pages to target specific keywords is not an SEO strategy (yes, even if it's done with AI πŸ˜…)

Instead, use these questions to build pages strategically and organize them properly in the website architecture.

6 questions for organizing website pages

​

  • What? - Services, Solutions, Categories

​

  • How? - Features

​

  • Where? - Locations (cities, countries)

​

  • Who? - Customer types (e.g. for small businesses, for individuals; for schools, for hospitals, etc.)

​

  • Anything else? - Additional pages - About, Blog, Resources, Contact Us, etc.

​

  • What’s on? - Temporary/seasonal (e.g. seasonal promotions, special events)

How do you structure your website’s pages to support SEO? Let me know by replying to this email.

​

Grab this free resource πŸ‘‡

6 questions to organize website pages

Download a free PDF with a copy of this email, so it's easy for you to get back to it when you need (no signup required) πŸ‘‡πŸ‘‡πŸ‘‡

​

Smart SEO Newsletter

I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.

Read more from Smart SEO Newsletter

You’d never guess but: Internal links are important. Oh My God Wow GIF (And are still highly undervalued). Role of internal links βœ… Determine the importance of pages within the site βœ… Influence the ranking potential of the website pages βœ… Help Google understand the website architecture and crawl your website βœ… Internal links provide the context of your content (through anchor text) βœ… Help users navigate from one page to another Here are 17 ideas for adding internal links at scale, i.e. using...

The most valuable lesson I learnt is that I can be a genius, but if I can't communicate in ways where people can understand and digest, I'm no different than a sitting fool. Zafran Zaba, Lead SEO Strategist This is part of the Tech SEO Pro course testimonial I received the other day. And I felt inspired. It reminded me why I created the course and have been sharing so much information through my free newsletters and LinkedIn posts: 😎 Solid expertise + 🀝 proper communication = πŸ† win-win Zafran...

This is not your typical "AI tools and secrets for tech SEOs" post. Because the tools and secrets are secondary. The first thing is your expertise. I know, it can be an unpopular opinion. But hear me out. Every day, there's a new post on LinkedIn about "that great new AI tool for technical SEOs". It gets overwhelming as you already have a list of AI tools to try, and you never have time to get to it. So you add that another tool to your list, hoping one day you'll have time to explore it....