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This shouldn’t come as a surprise to you: Google uses rendered HTML of your page to evaluate the page’s optimization. First, let’s make sure we’re on the same page here. What is rendered HTML? Rendered HTML is displayed after CSS and JavaScript are processed. It means that if you’re only relying on the source code for your SEO efforts, it’s easy to miss many important things that can be altered by JavaScript, such as:
That’s why it’s critical to look into the rendered HTML vs source code when evaluating SEO of any page. Grab this free resource 👇 |
I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
Someone has recently asked me about the most important technical SEO considerations for AI visibility. So I thought I'd share them with you. Here you go 👇🏻 1. Allow AI Crawlers in your robots.txt Make sure your robots.txt does not block major AI bots: GPTBot (ChatGPT / OpenAI) ClaudeBot (Claude AI / Anthropic) PerplexityBot (Perplexity AI) Bingbot (used by Microsoft Copilot) Googlebot + Google-Extended (used by Google Gemini and AI Overviews) 💡 But if you want to block AI crawlers, robots.txt...
Heads up, I'm doing a series of super valuable tips to help you improve SEO <> Dev communication (and grow your paycheck). If you're not interested, click here to opt out but stay on the list. In the previous email, we agreed on this: The results of your work depend on your SEO recommendations being implemented by devs. That’s why SEO + Devs should 🤝 These 4 steps will help you collaborate with developers much more effectively by speaking the same language with them. Let’s go 🙌 Step 1: Create...
As an SEO, you are always doing your best, even when it feels hard. That’s why it’s so painful when developers just ignore your SEO recommendations. It’s like they don’t even care. 😭 And it hurts even more when you realize that the results of your work depend on your SEO recommendations being implemented by devs. (So your performance is basically judged based on the things that are out of your control.) I’m sorry, my friend. It does feel hard to speak the same language with developers. But...