As an SEO, you are always doing your best, even when it feels hard.

That’s why it’s so painful when developers just ignore your SEO recommendations. It’s like they don’t even care. 😭

And it hurts even more when you realize that the results of your work depend on your SEO recommendations being implemented by devs.

(So your performance is basically judged based on the things that are out of your control.)

I’m sorry, my friend. It does feel hard to speak the same language with developers.

But I’m here to help you.

In the next couple of days, I’ll share with you the exact strategies I’ve used to become the “devs whisperer” (as one of my past SEO clients called me 😎).

But first, I'll give you five reasons why this gap between SEOs and developers exists and why it's so freaking hard to speak the same language.

Understanding these reasons will help to bridge this gap between you and them.

Reason 1: Knowledge gap

Developers don’t know your stuff well. And you don’t know their stuff.

That is OK, that’s why we all have different jobs and roles.

It becomes a problem, though, when each person thinks that their knowledge is more important than the other’s, so they’re pushing their POV instead of collaborating.

Reason 2: Different priorities

Usually, developers would have multiple things that they’re responsible for. And your SEO voice is just one of many.

There’s nothing wrong with it. It’s just a fact. That’s how companies work.
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Reason 3: Lack of proper prioritization of the SEO recommendations

One thing I’ll tell you right now is always prioritize your recommendations.

The reality is that you don't want to fix everything. You want to fix only the things that matter.
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Reason 4: Different external motivations

What are developers’ KPIs? What do they care about in their job performance?
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Reason 5: Different internal motivations

You might want to get a promotion by delivering results.

A developer might want to finish all outstanding tickets.