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Content SEO vs Technical SEO.

They serve the same purpose but use different tools.

But which of them is more important? 🤔

Content (or on-page) SEO and technical SEO are both parts of website optimization.

On-page SEO is written content.

It helps a page to be relevant and meet user intent so it’s competitive enough to rank.

Technical SEO is everything that lies outside of written content.

It helps this page to be crawled and indexed so that it can be ranked on Google and users can find it.

Plus, technical SEO plays a role in user experience through page speed, accessibility, etc.

Let's use the Title tag as an example.

With the title tag, on-Page SEO is responsible for:

• Using the right keywords in the title tag
• Its length
• Its user intent

While technical SEO is responsible for:

• Having the title tag in the right place in the HTML layout of the page - the section
• Making sure that the section is configured properly and doesn’t have any
• Correct JavaScript handling so that the title tag is not accidentally re-written after the page is rendered

I love this chart that shows how the importance of Technical vs Content SEO changes as a website is growing:

Credit: Mark Williams-Cook, SEO tips​

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As you can see, to be a successful SEO, you need to know both parts, as one doesn’t go without the other.

(It’s like shoes - you need both of them)

But let me guess:

Most likely, you already know content SEO pretty well.

But lack of technical SEO understanding keeps you second-guessing yourself and your abilities making you feel like an imposter.

If that’s the case, I have something for you... Tech SEO Pro!

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