I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
Been waiting for the right moment to tell you this …
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I've been sending you many valuable tips on technical SEO in the past years. But there's something else I want to talk about today. Without it, nothing matters. Without it, your progress in technical SEO will be veeeeeery slow. But before I tell you what it is, let me set up the scene first. This is one of the digital marketing teams I was part of when I lived back in Belarus. Do you notice anything specific here? I'll help you in case you don't: The team is NOT just "dudes". See, the thing is, I grew up as an SEO in a very interesting and unique environment: I always worked in companies targeting English-speaking countries. To do marketing in such companies, you must know English well... If you know English well, you most likely have graduated from the Linguistic University... And 99% of the students at the Linguistic University are women. So, throughout my professional career in Belarus, I was surrounded by more women than men. And I never heard from them what I "was supposed to know to be a technical SEO"... That "I needed to code to be successful"... That I "wasn't technical enough". I was just learning a lot and doing my thing. I just didn't know I wasn't "supposed to" become a technical SEO without any dev background! So I became one! That's why, my friend, the best thing you can do to learn technical SEO is: Ignore the gatekeepers. It’s not about being ignorant. It’s about choosing YOUR story over anyone else's. And if you need the fastest path, you're welcome to join the Tech SEO Pro course (the only resource online with such a rich curriculum 😍) |
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I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
The most valuable lesson I learnt is that I can be a genius, but if I can't communicate in ways where people can understand and digest, I'm no different than a sitting fool. Zafran Zaba, Lead SEO Strategist This is part of the Tech SEO Pro course testimonial I received the other day. And I felt inspired. It reminded me why I created the course and have been sharing so much information through my free newsletters and LinkedIn posts: 😎 Solid expertise + 🤝 proper communication = 🏆 win-win Zafran...
This is not your typical "AI tools and secrets for tech SEOs" post. Because the tools and secrets are secondary. The first thing is your expertise. I know, it can be an unpopular opinion. But hear me out. Every day, there's a new post on LinkedIn about "that great new AI tool for technical SEOs". It gets overwhelming as you already have a list of AI tools to try, and you never have time to get to it. So you add that another tool to your list, hoping one day you'll have time to explore it....
🚀 Psst... Here's the truth: It's not enough to send your recommendations to developers and call it a day. They won't implement any of your smart ideas (sad, right?) What you need to do instead is to start speaking the same language with developers (and it does not = becoming one 😉). This is the only way to get your SEO recommendations implemented. I created the BRIDGE framework to help you with that. And I teach it inside my short but impactful GSI course: Check out the Get SEO Implemented...