I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
7-step process to nail technical SEO for any website
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During my 13-year-long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects: 📄 Creating technical SEO documentation. I did it for new, complicated websites. I did it for migrations. And I did it for a big content management system empowering dozens of dealership websites. Creating technical SEO documentation is hard: you need to take so many things into account and also understand the business really well. It gets much easier when you have a solid understanding of technical SEO. Here's a 7-step framework that will help you nail down any technical SEO documentation (or technical SEO for any website, really):And I would always use the same framework: 1️⃣ Identify what pages need to be crawled, indexed and ranked 2️⃣ Make sure these pages are optimized using templates 3️⃣ Identify the pages that should not be indexed/ranked 4️⃣ Identify the best methods to use in order to keep these pages out of Google (canonicals, noindex, URL types) 5️⃣ Build an internal linking strategy accordingly so that the right pages are linked with the right URLs 6️⃣ Identify the most suitable structured data types by page template 7️⃣ Provide recommendations to improve page speed This scalable approach sets up a great SEO foundation you can confidently build on in the future. |
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I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
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