I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
5️⃣ steps for Google to rank a page
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We all want high rankings for the keywords that matter. That’s why we’re in SEO. But before ranking can happen, there are other stages that Googlebot should complete. These are: Stage 1: DiscoverGoogle discovers pages by:
Stage 2: CrawlThat’s why you need the robots.txt file: it guides Googlebot to the pages that are allowed to be crawled. Stage 3: RenderingRendering is how Google sees the content on your page from a user’s perspective. In addition to the simple HTML, Google also fetches CSS and JavaScript and multimedia resources to render a page using the recent version of the Chrome browser. It's also known as Evergreen Googlebot. Stage 4: IndexingThis is a way for Googlebot to add your page to its “library”. It can only index those pages that have the meta robots tag set to “index” or is empty. Stage 5: RankingOnce your page is indexed, it can be shown in the Google search results to users based on the query, the page’s relevancy for this query, website quality and other ranking factors. Let's have more fun with this, shall we?I initially recorded this video for my Tech SEO Pro (the best course for those looking to become confident in their tech SEO skills without learning coding), so the video was only available to my paying students. But it's too good to hide, so it's now available publicly. Watch the video>>
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I'll help you trade an imposter syndrome for a technical SEO superpower. My mission is to break down and simplify complex technical SEO things so that you can understand and use them to advance your SEO career.
The most valuable lesson I learnt is that I can be a genius, but if I can't communicate in ways where people can understand and digest, I'm no different than a sitting fool. Zafran Zaba, Lead SEO Strategist This is part of the Tech SEO Pro course testimonial I received the other day. And I felt inspired. It reminded me why I created the course and have been sharing so much information through my free newsletters and LinkedIn posts: 😎 Solid expertise + 🤝 proper communication = 🏆 win-win Zafran...
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🚀 Psst... Here's the truth: It's not enough to send your recommendations to developers and call it a day. They won't implement any of your smart ideas (sad, right?) What you need to do instead is to start speaking the same language with developers (and it does not = becoming one 😉). This is the only way to get your SEO recommendations implemented. I created the BRIDGE framework to help you with that. And I teach it inside my short but impactful GSI course: Check out the Get SEO Implemented...