An unexpected thing you'll want to optimize for LLM visibility

Published 5 months ago • 1 min read

This came up in one of the sessions of the SEO for LLMs course:

Setting up a good favicon is important 🔥

Why?

Because when LLMs mention you, they also show your favicons along with the link to your website.

And this favicon is a great way to capture attention, and it is also a great brand identifier.

Here is an example from ChatGPT:

And here is Perplexity:

What's next?

Fevicon is such an old-school part of SEO.

So here are a few things that you can do right now to make sure that your brand identity is present and consistent across LLMs:

Go to different LLMs and trigger the result that would mention your website (it can be as simple as "what is" and your brand name)
See if your favicon is displayed
Check if it is consistent across the LLMs

That is it for today, my friend!

This is the last email from me you are getting this year.

So happy holidays, and see you in 2026!

Insights from Google Search Central Live Canada

Last Tuesday, I was at the first-ever Canadian edition of Google Search Central Live. with Martin Splitt It was a full house, and I was told not all people got in, so I am very grateful that I was invited there. Hopefully they'll do more events like this in Toronto. I could tell you that everything the Googlers shared was very new. But it's wouldn't be true. Most of the things they were talking about are what you're already doing at your daily SEO job. And here is why it's a great thing: We...

23 days ago • 2 min read

Technical SEO for LLMs?

Someone has recently asked me about the most important technical SEO considerations for AI visibility. So I thought I'd share them with you. Here you go 👇🏻 1. Allow AI Crawlers in your robots.txt Make sure your robots.txt does not block major AI bots: GPTBot (ChatGPT / OpenAI) ClaudeBot (Claude AI / Anthropic) PerplexityBot (Perplexity AI) Bingbot (used by Microsoft Copilot) Googlebot + Google-Extended (used by Google Gemini and AI Overviews) 💡 But if you want to block AI crawlers, robots.txt...

3 months ago • 1 min read

Master SEO communication skills in 4 Steps

Heads up, I'm doing a series of super valuable tips to help you improve SEO <> Dev communication (and grow your paycheck). If you're not interested, click here to opt out but stay on the list. In the previous email, we agreed on this: The results of your work depend on your SEO recommendations being implemented by devs. That’s why SEO + Devs should 🤝 These 4 steps will help you collaborate with developers much more effectively by speaking the same language with them. Let’s go 🙌 Step 1: Create...